Zen Massage

Zen Massage Franchising, Inc. appoints Larson Advertising Brand Development\Retail Marketing Agency

Posted on March 14, 2013

Zen Massage® an up-and-coming provider of a high quality massage at affordable prices without binding contracts or expensive memberships, has named Larson Advertising and Media Associates to lead its Brand Development and Retail Marketing.

Zen Massage Franchising, Inc. CEO Randall Scribner said, “I’ve been aware for some time of Keith Larson’s marketing experience with McDonald’s Corporation through his radio show and always thought, ‘when we’re ready for that kind of help, I’m going to give him a call.’”

Larson said, “I know something about what it takes to succeed in the franchising arena and Randall has brought the Zen Massage® system to a point where it is really ready to take off. They offer consumers a distinct difference. I’m thrilled for the chance to help them develop that difference into a Killer Brand and help them grow.”

Zen Massage Franchising, Inc., based in Harrisburg, NC, currently has 12 locations in Florida, Georgia, Kansas, and Tennessee, in addition to North and South Carolina.

Larson Advertising and Media Associates (LAMA) was formed by long-time WBT personality Keith Larson in 2011 to help mid-sized businesses develop Killer Brands and become Sharper Retailers. Prior to returning to radio in 2000, Larson spent more than twelve years with McDonald’s Corporation and as Senior Vice-President with Moroch and Associates, one of McDonald’s largest advertising agencies. LAMA recently launched a re-branding campaign for Window Nation, the 16^th largest replacement window-door-siding retailer in the country. Some of the TV and print ads can be seen on Larson Advertising and Media Associates Facebook page.

Contact Keith Larson at (704) 280-2500 or email klarson@larsonadvertising.com

Contact Randall Scribner at (877) 427-1320 or visit www.ZenMassageUSA.com

Zen Massage® Franchise Owner Spotlight – Steven LaBroi

Posted on March 5, 2013

Atlanta and Fayetteville, GA

Smells of aroma therapy and the multi-flavor tea station greet customers when they

walk in Zen Massage® locations at Camp Creek Village in Atlanta or Summit Point in

nearby Fayetteville, Georgia. “Its tranquil, relaxing and quiet, just perfect for a spa

service. You are prepared for a total wellness experience,” says Steven LaBroi, co-owner

with his mother Mary.

“One of our most popular treatments is our hot stone massage because its an

opportunity for a deeper heat treatment,” LaBroi says. “The body recovers naturally from

the muscles being manipulated, but if you heat the muscles up, the toxins can flow out

easier.”

“We’ve been working with this concept for awhile.” LaBroi says customers that come to

Zen for the low-cost, high quality Swedish massage might miss out on the benefits of

deep tissue combined with hot stones. This combination helps people reach their

wellness goals faster, he says.

Both LaBroi’s Zen locations have estheticians on staff, so customers can come out

looking as good as they feel. They feature Dermalogica® products with their skin care as

well as waxing.

But today’s massage customer is different from those of a decade ago, LaBroi says.

“One of the reasons we went into this business was the paradigm shift in spa services,

with the lower cost making it available for all people to take part in the therapy. It wasn’t

just a luxury item anymore.” He also says massage became more of a wellness

component when people started taking more ownership in their fitness, also embracing

yoga and acupuncture. “We looked at the paradigm shift and realized this was a great

opportunity for a franchise. We have customers that come every week. People are

changing, taking disposable income they used to spend on a drink at the bar and

spending it in a positive way to deal with stress.”

Also, he says people are thinking about health and wellness now more than ever.

“Many are under insured, so they’re doing other things to cure these issues. We

provide a resource that’s affordable.”

So to LaBroi, Zen Massage® makes sense for the future. And he shares his secret for

success at his two locations: Customer Service. “Our business is customer service, and

if we don’t have customer service people don’t come back. That’s what i like.”

Zen Massage® Franchise Owner Spotlight – Susan Collier

Posted on February 1, 2013

No doubt a lot of clients keep coming back to the Zen Massage^® franchise in Spring Hill, Tennessee, just south of Nashville, because of owner Susan Collier. Twenty-seven percent growth in the past year is evidence they’re doing things right.

As a licensed massage therapist, Susan understands all aspects and sees to every detail of the business. She sees first-hand how a good massage can literally change your life.

“I have one gentleman that’s been my client the last couple months. He’s had pain in his shoulder since he was just 14.” Susan says the client in his mid 50’s had just been living with the pain. After a series of massages targeted to ease that pain over a couple months, “when he leaves here he is pain-free in his shoulder.”

But Susan sees the wonders of massage therapy in other ways as well. “There’s a lot of people that come in here highly stressed and they leave here relaxed. It lowers your blood pressure, blood sugar.”

Susan and her husband Chuck started the Zen Massage^® Spring Hill franchise three years ago. Clients choose from 20 therapists, with 10 working full-time. And Susan makes sure they share her passion for massage.

“I went to massage school in Michigan,” she says, “but followed another career path for several years.” When her husband came to retirement age, “we talked about opening a business. We looked over all the massage franchises available, and liked Zen because they don’t have the contracts. I briefly worked at ‘another massage franchise,’ and I hated that my clients got off the table and then get hammered on to join.”

“We definitely felt most comfortable with Zen.”

Susan’s repeat clients feel comfortable with her, and she loves the wide range of personalities that take advantage of Zen’s pricing and high quality massage. “There’s a lady that sees Jason every other week. She is an older lady and she just cracks me up when she walks in the door. She always prepays and gives him a 20 dollar tip and says if he’s rotten, she’ll just take it back!”

“There are other ones too. People that come in and just have a good attitude.” Susan smiles and adds that she likes the grumpy ones as well. “Because they leave with a smile… and massage hair!”

Zen Massage® Franchise Owner Spotlight – Lisa Eisenacher

Posted on January 2, 2013

Franchise owner Lisa Eisenacher’s secret for success could be her people.

“We’ve got some therapists that have been with us, I think, almost since we’ve been open. We try to treat them like family, and we’ve got a lot of loyalty and kinship with them. They bring the clients back.

In fact, we encourage people to request therapists and we compensate for requests,” Eisenacher says. “That means they’re not just going through the motions,” and clients appreciate the extra effort. “We have the same desk people too.”

Eisenacher owns the West Palm Beach, Florida Zen Franchise with her son. Their locations in Wellington and Boynton Beach have been so successful, they’re now opening a third location at the Town Square Shopping Center in Boca Raton this March.

“Its a little bit larger than we’ve opened before. Its about 2700 square feet, in a very, very well established shopping center. We’re on the corner so people will see us coming and going.” Eisenacher’s new location will be decorated with warm colors and a water fall, so client’s relaxation will start when they walk through the door.

Gift certificates, especially online for last minute shoppers, are proving to be a big seller for the Florida franchises. Its so convenient for Valentine’s Day, Christmas or Mother’s Day to just log-on and a few seconds later, your shopping is done. “Every year, I think it might be off a bit, and then the week before (the holiday) it goes like crazy.”

Florida clients buy more Swedish massages than anything else, and tend to go for the hour and a half once they become regular clients. Sports and deep tissue massages are also popular, especially at their already established Wellington location because of the active equestrian community there.

There are two great things about owning a Zen Massage franchise, according to Eisenacher. First, the clients. “They literally transform when they are in that room. Its very gratifying to see people come in with all the stresses in their life.. and when they leave.. its light. they’re renewed.”

The second thing is the foundation of the Zen Franchise. “The no contracts, no memberships. For me as a consumer it doesn’t make sense to sign a contract to get a massage!”

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Zen Massage Franchising, Inc. appoints Larson Advertising Brand Development\Retail Marketing Agency

Zen Massage® Franchise Owner Spotlight – Steven LaBroi

Zen Massage® Franchise Owner Spotlight – Susan Collier

Zen Massage® Franchise Owner Spotlight – Lisa Eisenacher

zen massage