Zen Massage® an up-and-coming provider of a high quality massage at affordable prices without binding contracts or expensive memberships, has named Larson Advertising and Media Associates to lead its Brand Development and Retail Marketing.
Zen Massage Franchising, Inc. CEO Randall Scribner said, “I’ve been aware for some time of Keith Larson’s marketing experience with McDonald’s Corporation through his radio show and always thought, ‘when we’re ready for that kind of help, I’m going to give him a call.’”
Larson said, “I know something about what it takes to succeed in the franchising arena and Randall has brought the Zen Massage® system to a point where it is really ready to take off. They offer consumers a distinct difference. I’m thrilled for the chance to help them develop that difference into a Killer Brand and help them grow.”
Zen Massage Franchising, Inc., based in Harrisburg, NC, currently has 12 locations in Florida, Georgia, Kansas, and Tennessee, in addition to North and South Carolina.
Larson Advertising and Media Associates (LAMA) was formed by long-time WBT personality Keith Larson in 2011 to help mid-sized businesses develop Killer Brands and become Sharper Retailers. Prior to returning to radio in 2000, Larson spent more than twelve years with McDonald’s Corporation and as Senior Vice-President with Moroch and Associates, one of McDonald’s largest advertising agencies. LAMA recently launched a re-branding campaign for Window Nation, the 16th largest replacement window-door-siding retailer in the country. Some of the TV and print ads can be seen on Larson Advertising and Media Associates Facebook page.
Contact Keith Larson at (704) 280-2500 or email firstname.lastname@example.org
Contact Randall Scribner at (877) 427-1320 or visit www.ZenMassageUSA.com
Atlanta and Fayetteville, GA
Smells of aroma therapy and the multi-flavor tea station greet customers when they
walk in Zen Massage® locations at Camp Creek Village in Atlanta or Summit Point in
nearby Fayetteville, Georgia. “Its tranquil, relaxing and quiet, just perfect for a spa
service. You are prepared for a total wellness experience,” says Steven LaBroi, co-owner
with his mother Mary.
“One of our most popular treatments is our hot stone massage because its an
opportunity for a deeper heat treatment,” LaBroi says. “The body recovers naturally from
the muscles being manipulated, but if you heat the muscles up, the toxins can flow out
“We’ve been working with this concept for awhile.” LaBroi says customers that come to
Zen for the low-cost, high quality Swedish massage might miss out on the benefits of
deep tissue combined with hot stones. This combination helps people reach their
wellness goals faster, he says.
Both LaBroi’s Zen locations have estheticians on staff, so customers can come out
looking as good as they feel. They feature Dermalogica® products with their skin care as
well as waxing.
But today’s massage customer is different from those of a decade ago, LaBroi says.
“One of the reasons we went into this business was the paradigm shift in spa services,
with the lower cost making it available for all people to take part in the therapy. It wasn’t
just a luxury item anymore.” He also says massage became more of a wellness
component when people started taking more ownership in their fitness, also embracing
yoga and acupuncture. “We looked at the paradigm shift and realized this was a great
opportunity for a franchise. We have customers that come every week. People are
changing, taking disposable income they used to spend on a drink at the bar and
spending it in a positive way to deal with stress.”
Also, he says people are thinking about health and wellness now more than ever.
“Many are under insured, so they’re doing other things to cure these issues. We
provide a resource that’s affordable.”
So to LaBroi, Zen Massage® makes sense for the future. And he shares his secret for
success at his two locations: Customer Service. “Our business is customer service, and
if we don’t have customer service people don’t come back. That’s what i like.”