Atlanta and Fayetteville, GA
Smells of aroma therapy and the multi-flavor tea station greet customers when they
walk in Zen Massage® locations at Camp Creek Village in Atlanta or Summit Point in
nearby Fayetteville, Georgia. “Its tranquil, relaxing and quiet, just perfect for a spa
service. You are prepared for a total wellness experience,” says Steven LaBroi, co-owner
with his mother Mary.
“One of our most popular treatments is our hot stone massage because its an
opportunity for a deeper heat treatment,” LaBroi says. “The body recovers naturally from
the muscles being manipulated, but if you heat the muscles up, the toxins can flow out
“We’ve been working with this concept for awhile.” LaBroi says customers that come to
Zen for the low-cost, high quality Swedish massage might miss out on the benefits of
deep tissue combined with hot stones. This combination helps people reach their
wellness goals faster, he says.
Both LaBroi’s Zen locations have estheticians on staff, so customers can come out
looking as good as they feel. They feature Dermalogica® products with their skin care as
well as waxing.
But today’s massage customer is different from those of a decade ago, LaBroi says.
“One of the reasons we went into this business was the paradigm shift in spa services,
with the lower cost making it available for all people to take part in the therapy. It wasn’t
just a luxury item anymore.” He also says massage became more of a wellness
component when people started taking more ownership in their fitness, also embracing
yoga and acupuncture. “We looked at the paradigm shift and realized this was a great
opportunity for a franchise. We have customers that come every week. People are
changing, taking disposable income they used to spend on a drink at the bar and
spending it in a positive way to deal with stress.”
Also, he says people are thinking about health and wellness now more than ever.
“Many are under insured, so they’re doing other things to cure these issues. We
provide a resource that’s affordable.”
So to LaBroi, Zen Massage® makes sense for the future. And he shares his secret for
success at his two locations: Customer Service. “Our business is customer service, and
if we don’t have customer service people don’t come back. That’s what i like.”← Return to News